We are in a new era where digitalisation is no longer optional. According to a Cisco study, 82% of global internet traffic is dominated by video content, with 1.9 billion video users projected this year. The way businesses recruit, market, and engage with talent is changing—fast. To attract top talent, companies must adapt quickly. The future of recruitment and business branding belongs to video content.We watch video everyday Video 10 X higher conversation rate than any content. With AI-driven recruitment streamline the hiring process, making the process faster, smarter, and more inclusive. Studies show that video have a 3x higher chance of securing an interview than traditional CVs.
With Combination of Social and streamlined hiring process with Video benefit from:
✅ Increased accessibility to a global talent pool
✅ Cost-effective recruitment processes
✅ A humanised candidate experience
✅ Enhanced diversity& candidate experience
✅ Source & assess candidates more efficiently
✅ Improve hiring decisions & reduce bias
✅ Enhance candidate interactive experience
✅ Enhance digital experience and engagement
✅ Stronger Employer Branding – Companies using video attract & elevate their company culture
The CV is outdated—it tells you what you want to see, not what you need to know. A CV can’t show passion, effort, or personality—but video can. A CV is "emotion-free" and will never tell you that this person worked until 4 AM for 2 days straight on a project that they weren't even on because they were concerned and because they care
According to a LinkedIn survey, 77% of hiring managers agree it’s hard to know what soft skills candidates possess based on a CV, 💡 6 out of 10 people prefer watching a video over reading an article,76% of professionals wish there was a way for employers to verify their skills beyond just a cv other than assessment . Video is the present modern form of work in 2025 that captures emotions and the right attributes when it comes to soft skills and individual personality. Eventually, it eliminates certain biases, allowing recruiters and hiring managers to make better hiring decisions.
🔹 52% of job seekers feel their skills are overlooked in the hiring process.
🔹 24% struggle to get interviews, even when meeting 100% of the job criteria.
With video storytelling, candidates can:
✅ Showcase their skills –interactively and NOT only when they are actively looking for a job but building your personal brand matters.
✅ Highlight their unique qualities
✅ Break biases in hiring
✅ Demonstrate problem-solving abilities
✅ Highlight their personality, passion to stand out.
By combining video platforms & AI, hiring teams can:
✅ Source & assess candidates more efficiently
✅ Improve hiring decisions & reduce bias
✅ Enhance candidate engagement with an interactive approach and innovate to stand out!
The way companies communicate, market, and attract new businesses or talent has changed dramatically. The rise of social media, digital content, and interactive marketing has reshaped the Business landscape. Video doing 10x more effective than any other content.
Social media platforms (TikTok, Instagram Reels, YouTube Shorts, LinkedIn Video) prioritize video, making it the most effective way to engage audiences. Businesses are shifting towards short-form, interactive, and with AI-generated videos it will boost brand awareness, lead generation, customer loyalty and further enhance customer engagement and conversion rates.
By combining video platforms & Social , Business can:
✅ Boost Marketing & Visibility – Customised content for better customer interactions, increasing brand awareness and engagement.
✅ Elevate company culture – Share the inside of your company and why is it fun to work there
✅ Enhance Talent experience – Increasing engagement and interst for Talent to discover your company in a different angle and interactive approach
Video = More Engagement, More Conversions and More Growth.
🔹 10x more effective than text-based content. 🔹 Social media prioritises video (TikTok, Instagram Reels, YouTube Shorts, LinkedIn Video). 🔹 AI-generated videos boost marketing, hiring, & brand storytelling.
By making recruitment more interactive and candidate-friendly, businesses increase their chances of securing top talent while also enhancing their overall employer brand. A great hiring experience leads to a stronger workforce, company culture and a more attractive employer brand.
A positive candidate experience is crucial for attracting, retaining, and engaging top professionals. The use of new technology is essential to empower better hiring decisions. Video can certainly help boost these areas by offering alternative solutions and better tools to communicate efficiently, ultimately providing a better candidate experience. AI technology will be a game-changer for sourcing and assessing talent. Used together, they create a better candidate experience, raise the likelihood of a better hire, create more value, and enhance engagement.
Research shows that: 📌 34% of candidates say a good application experience makes them more likely to accept a job offer. 📌 65% of job seekers prefer video-based hiring processes as they are more flexible and efficient. With the rise of remote work and digital hiring, companies must create an experience that is convenient, time-saving, and engaging for candidates. Video-based recruitment:
✅ Speeds up hiring by reducing interview rounds.
✅ Improves candidate experience and interaction.
✅ Streamline the hiring process
✅ Offer a more candidate-friendly experience
In today’s fast-paced digital world, using the right channels to promote your business and talent is essential for staying competitive and seizing the right opportunities. Video is the game-changer, offering an authentic way to showcase expertise, build brand identity, and connect with audiences. Companies that fail to integrate video into recruitment, branding, and marketing risk falling behind.
Your brand is your power. Whether you’re an entrepreneur, hiring manager, job seeker or content creator—video helps you stand out.
The modern workforce and consumers expect video-driven engagement—whether for networking, hiring, or business promotion.
By using video strategically, companies can:
✅ Showcase their company culture
✅ Attract top-tier talent –by humanising and streamlined process and Build stronger connections and relationships with candidates.
✅ Showcase Company Culture – Give candidates an inside look at your workplace & values.
✅ Attract Top Talent – Humanise the hiring process with video job descriptions & applications.
✅ Enhance Engagement – Build stronger connections through interactive and personalised content.
✅ Streamline Recruitment – Reduce time-to-hire with AI-powered video screening & streamlined process.
Your brand is your power. Whether you’re an entrepreneur, hiring manager, or job seeker—video helps you stand out.
📌 Companies using video marketing grow revenue 49% faster. 📌 Job seekers with video resumes get noticed 3x more.
🌟 Zeedeo makes you stand out in 60 seconds.
🚀 The first video-powered platform to elevate businesses & talent online. 🎯 AI-driven, social-first, and built for growth. 📱 Sign up today & join our beta testing.
🔗 Join Zeedeo & experience the future of video-powered business & hiring!
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